It’s Personal: The Values That Guide Every Step of Your Journey

When you sign up for a travel experience—whether you are sending a student abroad, organizing a corporate retreat, or seeking your own adventure—you aren’t just buying an itinerary. You are placing your trust in the people guiding you.

At Cultivate Institute, we don’t take that trust lightly.

We know that travel has the power to transform, but only when it is built on a solid foundation. For us, this work isn't just business; it is a reflection of who we are as individuals, as a family, and as active members of our community.

Here is a look at the core values—Authenticity, Genuineness, Honesty, Trustworthiness, Uniqueness, and Personal Connection—that shape every journey we design.

Connection is a part of everything we do

Rooted in Authenticity and Genuineness

We believe that to truly see a country, you must see its heart.

Authentic: We stay true to who we are. We don't create "tourist bubbles." Instead, we create experiences rooted in cultural integrity and respect. We want you to see Guatemala as it truly is—beautiful, resilient, and complex.

Genuine: Every interaction you have on our trips—whether with a local artisan, a family member, or our staff—comes from a place of sincerity and care. We believe in connecting people with people, not just people with places.

A group exploring Panajachel, one of the towns on the shores of Lake Atitlan

Built on Honesty and Trust

Stepping out of your comfort zone requires feeling safe enough to let go. That safety comes from transparency.

Honest: We communicate with clarity and openness. Whether we are speaking to parents, students, or corporate leaders, we ensure you can trust every step of the journey. There are no hidden surprises, just clear communication.

Trustworthy: We know that adventure requires responsibility. You can feel confident that we are guided by safety, organization, and deep care in everything we do. We handle the logistics so you can focus on the experience.

Greg and Victoria -we are Cultivate Institute

A Unique and Personal Approach

Finally, what makes Cultivate Institute different is that we are not a faceless agency. We are Victoria and Greg.

Unique: We craft one-of-a-kind journeys of growth and discovery based on our own personal experiences in this place we love. We show you the Guatemala we know and support—the hidden gems and the meaningful stories you won't find in a guidebook.

Personal: We are personally involved in everything we do—before, during, and after every experience. This is us. We do all of this for you.

"People Connecting with People"

At the end of the day, our values boil down to one simple truth: We are people connecting with people who want to go further.

We invite you to join us not just as clients, but as partners in a journey of discovery. Come see how these values translate into an experience that feels safe, deep, and unforgettably real.